Timeline

Ran one of the most successful medical device pre-order campaigns in history ($200k)

Beat over 5,000 companies in business plan competitions and raised over $250k

Used the funds from the pre-orders and business plan competitions to start the R&D process

Developed the technology and refined the manufacturing process

Launched and focused on growth (go B2C and gather data to show EllieGrid increases adherence)

Sold EllieGrid’s directly to consumers. While revenue was not our focus, we still sold over 15,000 units and made $1.7M in revenue

Gathered data from users and showed that it can increase adherence in over 75% of users and produce a retention rate of 95%

Started presenting data to companies in order to start the B2B strategy and created recurring revenue streams with corporate customers

In 2023, Medicare started RTM, reimbursing healthcare providers who provide patients with medication adherence tools. This was a huge inflection point for the company.